Vistaar Joins AIPMM Product Marketing and Management Association as Director Level Sponsor
Vistaar to present educational session on “scenario planning for product managers” at the AIPMM conference April 19-21, 2006.
January 25, 2006 - SACRAMENTO, CA - The Association of International Product Marketing and Management (AIPMM) announced today that Vistaar Technologies, Inc., an innovative provider of on-demand analytical software for product marketing and sales groups, has become a Director Level Sponsor of the AIPMM.
Vistaar’s vice president of product marketing, Bala Srinivasa, will present an educational session on scenario planning at the Product Management Educational Conference (PMEC) April 19-21, 2006 in Indian Wells, CA.
“Vistaar’s participation will enhance the AIPMM’s educational mission, particularly for product managers in high tech and industrial companies,” said Therese Padilla, AIPMM co-founder. “Our members place high importance on keeping up with leading-edge techniques and strategies in product marketing, and we are pleased that Vistaar is willing to share its insights and innovative techniques with this audience.”
Vistaar helps product marketing and management teams apply scenario planning to achieve their revenue, market share, and P&L targets.
“Scenario planning is a powerful technique for choosing an optimal course of action given many variables and an unknown future,” Srinivasa said. “At the conference, we will show AIPMM members how applying scenario planning techniques to product management will help them make more profitable day-to-day decisions about pricing; product forecasts, product transitions, responding to competitors, and working with sales on negotiating deals.”
Srinivasa is a former Wall Street equity analyst with a keen interest in how technology companies envision products, bring them to market, and manage them over their lifecycle. As a head of product marketing for Vistaar, he has been instrumental in encouraging companies to take a more strategic and analytical approach to the product marketing discipline.
About AIPMM
The Association of International Product Marketing and Management is dedicated to serving the needs of product professionals and their employers by providing focused and strategic information, training and networking. There are currently over 7,000 members worldwide. AIPMM's team continues to strive to identify, unify, support and represent the global community of product marketing management professionals utilizing state-of the-art the technologies such as online electronic publishing as well as the traditional methods of networking, conferences and seminars. AIPMM also continues to increase the ways in which product management contributes to the achievement of corporate business objectives through many corporate services and training partnerships. For more information on issues concerning product managers, product marketing managers, and their companies visit http://www.aipmm.com.
