Pricing in an Economic Downturn: A Pricing Manifesto for Executives
Presented by Vistaar Technologies and Simon-Kucher PartnersClick here to login and view this presentation
Yes, recessions are scary for businesses. But deflation is scarier. Deflation leads to Great Depressions. So now is not the time for companies to engage in price wars. As sales managers across the country threaten to drive down prices in a destructive scramble for declining volume, now is the time for executives to show true courage, remove inefficient capacity, enforce pricing discipline, and ensure their companies price for profit.
Learn how your company can turn crisis into opportunity through The Pricing Manifesto:
- Losing volume in a downturn is almost certain; learn how to avoid losing on pricing too
- Think beyond across-the-board price changes; differentiate your pricing
- Audit your price execution process; fix the breakdowns that lead to profit leaks
Speakers Include:
Jason Robert, Vice President, Vistaar Technologies
Andrew Conrad, Partner, Simon-Kucher & Partners
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